Last updated 15 Oct 2026
Raspberry Pi Ltd (“Raspberry Pi”, “RPL”, “we” or “us”) develops, manufactures and sells high-quality, low-cost computers, silicon products, and accessories worldwide. We also operate a retail store in Cambridge, the online Raspberry Pi Press store, the online Product Information Portal, and the Raspberry Pi Connect remote access service. Raspberry Pi Ltd is a wholly owned subsidiary of Raspberry Pi Holdings plc.
This privacy policy will explain how our organisation uses the personal data we collect from you when you use our website, interact with our digital tools (including our online customer support and technical documentation chatbots and Raspberry Pi Connect), visit our stores or offices, or engage with us as a supplier or contractor.
If you are a:
Raspberry Pi may collect the following information:
If you are a Raspberry Pi Connect account holder or service user, device metadata, connection logs, and account configuration details linked to your Raspberry Pi ID when utilising the Raspberry Pi Connect service. Please note that certain pages within the Product Information Portal can be accessed only by signing up to Raspberry Pi Accounts which are subject to the terms and conditions found here
You directly provide Raspberry Pi with most of the data we collect. We collect data and process data when you:
Raspberry Pi may also receive your data indirectly from the following sources:
Third-party analytics providers and public business registries.
Raspberry Pi collects your data so that we can:
The lawful basis for processing your data as set out above may include:
Raspberry Pi will not share your data with any companies so that they may offer you their products and services. When Raspberry Pi processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases. As the information we collect about you will be stored on our IT infrastructure, it may also be shared with the data processors who provide us with email, relationship management, anonymous analytics, document management, customer support and documentation chatbot software, cloud infrastructure relay routing, and storage services. When you use our online enquiry or technical documentation chatbot, your queries are processed via secure third-party AI platform service providers (e.g. Kapa) to generate responses. These services employ automated privacy filters designed to detect and redact Personally Identifiable Information (PII) from your inputs before processing. Kapa’s agreements with its model providers prevent those providers from training on your questions. Kapa may use your questions to improve its own retrieval models. Where these third parties are not in the UK or the European Economic Area (EEA), we make sure that appropriate legal safeguards are in place (such as Standard Contractual Clauses, the UK International Data Transfer Addendum, or recognised adequacy frameworks) to ensure your data remains securely protected.
Raspberry Pi securely stores your data with the utmost care and takes all necessary measures to protect it. We also understand that delete means delete. Raspberry Pi will keep your data for as long as is necessary for the purpose for which it was collected. Chatbot conversation logs and technical queries are retained securely within our partner platforms for the duration of our service relationship with those providers, solely to allow us to analyse common technical support trends and improve our documentation and service quality. Raspberry Pi Connect session metadata may be stored for operational continuity and security auditing.
At the end of the appropriate retention period, your data will be deleted completely. By law we have to keep basic information about our customers and suppliers for six years after they cease being customers or partners for tax and legal compliance purposes. In some circumstances you can ask us to delete your data; please see below for further information.
CCTV footage recorded at our retail store or corporate offices is automatically overwritten on a rolling basis, typically within 30 days, unless required for the investigation of a specific security incident.
Raspberry Pi would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out later. You can opt out of any marketing sent to you by us (or on our behalf) via email at any time by clicking the “unsubscribe” link provided at the bottom of that specific email. Alternatively, if you wish to be globally excluded from all marketing contact across all Raspberry Pi Ltd services and channels, please notify us at [email protected].
Raspberry Pi would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us:month to respond to you. If you would like to exercise any of these rights, please contact us:
Email: [email protected]i.com
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.
We use cookies to:
We do not use cookies for advertising, and we do not share cookie data with third parties for advertising.
We use two types of cookies:
Our technical documentation chatbot does not set cookies. Its bot protection may store a short-lived token in your browser.
You can accept or reject optional cookies using the banner shown when you first visit our website. You can also set your browser to block all cookies. The website allaboutcookies.org explains how. If you block all cookies, including strictly necessary ones, you will not be able to sign in or make purchases.
Our privacy policy applies only to our website, digital services, and retail store, so if you click on a link to another website, you should read their privacy policy.
Raspberry Pi keeps its privacy policy under regular review and places any updates on this web page.
If you have any questions about Raspberry Pi’s privacy policy, or the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Email us at: [email protected]
Should you wish to report a complaint or if you feel that Raspberry Pi has not addressed your concern in a satisfactory manner, you may contact the UK Information Commissioner’s Office. You can do so by contacting them on ico.org.uk/concerns or by calling their helpline at +44 303 123 1113.